Brands and places people thrive in
Design · Strategy · Creative Direction
I am a designer, creative director and strategist working across brand, interiors and spatial experience. I help developers, hospitality groups, lifestyle brands and cultural organisations shape how they look, feel and are experienced.
Four disciplines, one cohesive outcome.
Brand & Marketing Strategy—Positioning, narrative and campaigns for brands and developments where the experience is the product.
Spatial Strategy & Interiors—Concept, interior direction and styling for residential, hospitality and retail spaces.
Creative Direction—Art direction for shoots, launches and editorial, so the brand and the space tell one story.
Strategic Design & Advisory—A clear view of people, place, brand and business before resources are spent.
WHAT I DO.
WHERE BRAND, SPACE AND STRATEGY MEET
Most projects hire multiple stakeholders to do the work. A strategist writes the brief, a designer interprets it, and a marketing team delivers the campaign. I have worked in all three seats: as an interior designer and stylist, a brand strategist, and as head of marketing across design through to health technology.
That means I can hold the whole picture and carry an idea from positioning through to the finished space and the campaign that launches it, without it losing its narrative along the way.
Underneath it all is a long-standing interest in how art and our environments shape the way people feel, behave and decide. It is what makes the work land with the people it is for, and it is grounded in research and futures thinking rather than trend forecasts.
Selected clients:Westfield · Mirvac · ECCO · EIT Health · Watpac · munevo · Paramount Fine Foods · New european bauhaus ·living edge group · woods-bagot
Property developers positioning residential and mixed-use projects
Hotels, restaurants and hospitality concepts
Lifestyle, interiors and design brands
Art, culture and public projects
Care and health settings that want to feel less clinical
“The places we spend our lives in shape how we feel, what we value and what we choose. Considered design takes that seriously.”
Building for What's Emerging.
REALESTATE & DEVELOPMENTS
Real estate is shifting. Buyers and tenants now expect a development to support how they live, not only how it looks. I help developers position and design projects around that, with evidence behind every claim: translating spatial decisions into lived, high-end experiences, and marketing that explains rather than oversells.
NEURO-SOMATIC DESIGN™
Neuro-somatic design™ is the research framework behind my practice. Drawing on applied neuroscience and somaesthetics, it connects how people perceive and respond to a place—through the senses, the nervous system and emotion—with practical decisions about light, material, layout and story. The result is homes, hospitality and cultural spaces people remember and want to return to.
where people, place, and BRAND BELONG together
HAVE A PROJECT IN MIND?
I am taking on freelance, project and ongoing creative direction work from Munich, across Europe, the UK and Australia.
